What I Do
Build and lead the teams, partnerships, and shared infrastructure that enable organizations and coalitions to sustain their work and increase their collective impact.
Bring creators, funders, and movement leaders together around shared strategies that expand the reach and power of their work.
Define narrative direction for organizations and coalitions, determining what stories are told, how they are told, and how they reach people.
Translate complex ideas into narratives people can feel, recognize, and act on.
Activate voices, experiences, and cultural moments to bring narratives into lived experience.
Win new audiences through real-time cultural and audience intelligence that shapes how ideas reach people where they already are.
Guide where and how narrative investment strengthens a portfolio of initiatives.
Recent Projects
Co-leading a cross-organizational initiative with Beloved Economies and BLIS Collective, representing Imperative 21, to bring ideas for a more inclusive economy into mainstream public discourse and imagination.
Supported by 15+ coalition partners and reaching a network of 300+ organizations, the initiative is building shared narrative infrastructure through collaborative research, coordinated storytelling, and a demonstration campaign designed to test how movements can work collectively to shift public narratives at scale.
The first phase culminated in a May 2026 report drawing on interviews with 74 practitioners, identifying opportunities for greater narrative alignment and collective power across the movement.
Read the May 2026 report →
Co-producer of Scene on Radio: Capitalism (Season 7, 2024), a long-form narrative series exploring how capitalism emerged, evolved, and continues to shape our lives, and how it might be shaped again. Hosted by investigative journalist John Biewen with co-host Ellen McGirt and produced by the Kenan Institute for Ethics at Duke University, the series brings together expert voices to move beyond one-sided stories about our economic system and open a broader conversation about what's possible. Downloaded more than one million times, the series has also been used in multi-week cohorts of business leaders to explore what its ideas mean for their role in today's capitalism.
Watch the animated trailer →About Me
I'm the son of a Spanish mother and Japanese father, and grew up across countries, cultures, and languages in both the global north and south. That experience has shaped how I work and use storytelling to bridge different realities across complex challenges and contexts.
I've built and led organizations, helped movements reach new audiences, and advised initiatives working to change how capital, culture, and institutions shape our world.
NewWorld
Founding Partner, Head of Creative
A POC-led social change agency I co-founded in 2018 to build the stories and strategies that move culture. We grew to 50 people, supporting movements, nonprofits, foundations, and coalitions while building a new generation of creative strategists more reflective of the country itself.
As its first Head of Creative, I led work across racial justice, democracy and disinformation, immigration, and economic justice. Our campaigns included Win Black, a 21-state effort combating disinformation targeting Black and Latino voters, developed with more than 150 partners and generating nearly 30 million completed video views.
Imperative 21
CEO
A global network of 350 organizations working to reshape the role of business and finance to better serve people, communities, and the planet. The network co-created the Imperatives for Economic System Change, aligning diverse actors and increasing the field's coherence. This work translated into efforts such as the RESET campaign, a global initiative advancing a people-centered economy across media, public space, and a broad network of allies. In 2024, with the Groundwater Institute, Imperative 21 served as a strategic narrative partner to grow the movement within business and institutions toward racial and economic equity, producing a series featuring leaders from Delta Air Lines, Boston Consulting Group, Bridgespan, and the American Medical Association.
The Impact Lounge
Advisor
A global convening platform embedded in major film festivals and international gatherings, including Sundance, Cannes, SXSW, and the United Nations, bringing together filmmakers, changemakers, and funders to strengthen the social impact of storytelling.
As one of three advisors, I help shape its role in the field. Its community has grown to more than 30,000 participants across 10 cities and three countries, featuring over 500 filmmakers and thought leaders and reaching more than one million people through its direct and partner networks.
Integral
Advisor
An initiative of Dalberg Catalyst bringing foundations, governments, and international organizations together to align strategies and resources around complex challenges that no single organization can solve alone.
Integral has since formed a partnership with innovative finance firm LEBEC to co-steward an initiative targeting $100 million in pooled capital for integrated impact strategies.
Impact Frontiers
Advisor
A global collaboration working to make social and environmental impact part of how investors make decisions alongside financial risk and return.
My relationship began with leading its rebrand at NewWorld and continued as a senior advisor helping the organization expand its reach among investors. Its learning community has engaged more than 100 investment organizations across nine investor cohorts spanning North America, the UK, Latin America, and Asia, helping investors put impact frameworks into practice.
Let's work together.
I work with leaders and organizations building the ideas, institutions, and movements that can change what's possible.